All our clients receive the same treatment, as part of their website design package.
We do not use, and do not advocate the use of Google's, or any other Pay per Click advertising, as we find that businesses that do use PPC generally offer less valuable content and information.
The Scenario:
Two similar businesses, geographically very close to each other, have us re-design their websites, at roughly the same time. Two month time difference.
Client 1 wanted the content in a particular way, and would not have it any other way. This client had a PPC campaign in place with a third party provider.
Client 2 gave us carte blanche. We took the existing content, tweaked it, added to it, and used that.
When doing our relevancy checks, client 1 did not do at all well.
Client 2, scored in the upper 90% for all the basic SEO factors we utilize.
Ten days after submission to the Search Engines, client 2 was ranking well, and later checks showed them to be climbing in the ranks. Slowly, but climbing nevertheless.
Client 1 was slipping away. Client 1 approached us about the Search Engine positioning, and we basically put it on the line. Let us do what needs to be done, undisturbed, or we won't do anything.
Around the same time, client 2, who wanted more traffic, decided to change to a host who offerred PPC campaigns.
What we did:
The content on Client 1's home page was overhauled, thrown around, beaten and pummelled, and given a good shaking. Testing showed good results, with upper 90 to 100%'s.
Client 2, we let go.
The results:
Client 1 now comes up on page 1 or 2 for several seach phrases, none of which contain the business name.
Client 2, well, unless you know the name of the business, you won't find it.
Conclusion:
Sound basic SEO needs to be in place, verified, and monitored. Too many website owners neglect the basics, or overlook the necessity for basic SEO, and see PPC as a silver bullet for increased business
Our message:
So called SEO experts who sell their PPC 'skills', need to be put up against a wall at dawn and shot. All they are doing is taking advantage of desperation and gullibility.
To the alleged SEO experts, my message is: instead of bull-shitting your clients into PPC, recommend that the basics be fixed first, and monitored.
A website is not just a pretty picture on the internet. There is a lot that can, and will go wrong. Have your site analyzed, and use the site analysis to systematically fix your site, and increase your organic findability.
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